Food and Drink Hub increases Scottish craft beer presence with two supermarket partnerships

May 18, 2016

Food and Drink Hub increases Scottish craft beer presence with two supermarket partnerships


The Food and Drink Hub (Scotland) Ltd. have been working in partnership with two major supermarkets to enhance their Scottish craft beer offering within their stores. By working with Waitrose and The Co-operative Group in Scotland, it has allowed these outlets to extend their craft beer range and introduce their Scottish customers to some of best quality craft beer and ciders. This comes amidst demand from Scottish consumers for new, innovative craft beers and ciders from their local producers. This increased demand has led to Waitrose and The Co-operative Group in Scotland extensively expanding their offering.

The trend for Scottish craft beer continues and with Scotland now home to almost one-hundred breweries, it is clear that the demand for craft beers and ciders is growing as customers seek a more premium drinking experience.

Between the two projects undertaken by the Food and Drink Hub over one hundred beers from thirty-one Scottish breweries are now available across two major supermarkets within Scotland.



The Food and Drink Hub have been working in partnership with Waitrose over the last 18 months to aid their mission to introduce an extended range of Scottish craft beers selection for their customers as part of the Waitrose beer range review. The Food and Drink Hub’s beer expert, Steve Wallace worked with Scottish brewers to identify the best beers available and sampled over 150 beers and made a range recommendation to the Waitrose beer buying team.  From this, Waitrose have launched 49 new Scottish craft beers on their shelves in their 7 stores in Scotland from May 2016 to bring their total to over 90 Scottish beers in the range. The number of Scottish brewers supplying into Waitrose has now increased from 13 to 21. Of these, 12 of the 49 new beers are currently exclusive to Waitrose, including beers from Fallen Brewery, Windswept Brewing, Eden Mill, Knops Brewery, Black Isle Brewery and is the only supermarket to stock ‘Yer Ben’ – a collaboration beer with Skye Ales and chef, Tom Kitchin.


The Co-operative

In 2015 the Food and Drink Hub worked in partnership with The Co-operative Group to supply Scottish food products into a number of their stores in Scotland. The Food and Drink Hub are delighted to announce that from April this year, they are working in partnership with 19 Scottish brewers and cider makers to supply a range of 57 Scottish craft beers & ciders. This project was developed in conjunction with the Co-operative Group beer buying team as well as their Divisional Range Manager. Over 100 beers were tasted and from this, the range of 57 beers were carefully selected by Steve Wallace. The breadth of range incorporates established craft beer market leaders, such as BrewDog and Innis & Gunn through to young innovative brewers such as Fallen Brewery, Tempest Brewing and the St Andrews Brewing Co. There are also first to market opportunities for WEST brewery’s new Nix Alcohol Free beers and the new Loch Ness Ciders, Gold, Vintage and Berry. This range is available in over 100 Co-ops across Scotland from May 2016.



“At BrewDog our mission is to make other people as passionate about craft beer as we are’ so working with the Food & Drink Hub and retailers to offer a greater choice of craft beer to enjoy is great news for everyone and demonstrates the growing demand for craft beer.” – Steve Ricketts, Off Trade Channel Controller


WEST Brewery

“We’re thrilled that the Co-Op was the first supermarket to list our alcohol free Nix lager and wheat beer. With an unbeatable reach of stores across the length and breadth of Scotland, our relationship with the Food & Drink Hub and the Co-Op has enabled us to get our beer to some of the most far flung areas of the country. It’s been a pleasure working with the Food & Drink hub, and we look forward to working with them further when we extend our bottled range in late 2016.” - Ruth Oliver, West of Scotland Sales


Alechemy Brewing Ltd.

"We are delighted to be working with the Food and Drink Hub to assist us with these new and exciting opportunities to access both Scottish Co-op & Waitrose stores. We can't thank them enough for providing us with this opportunity to reach a vast amount of Co-op stores from all across the country, allowing our beers to be sold to customers across the country. We look forward to working with them on other future projects." – Kenny Hope, Sales & Marketing


Windswept Brewing Co.

 “Thanks to our partnership with The Food & Drink Hub for Scotland, we are delighted to see our craft beers rolling out through Co-op stores.  The Co-operative have built a reputation for stocking an impressive selection of drink products and provide a vital channel to reach customers locally and across the breadth of Scotland.  Three of our speciality beers will be on offer; two single hop IPAs both with Great Taste 2-star awards, Tornado 6.7% and Typhoon 6.2%, and Weizen 5.2%, our popular cloudy wheat beer.  We hope customers enjoy the introduction to Windswept and we look forward to building a lasting successful relationship with The Co-operative.” – Nigel Tiddy, Managing Director


Fallen Brewing Co.

“Waitrose are the first big multiple that Fallen Brewing have supplied. We aim to provide our customers with the best quality beers we can make. Waitrose, as one of the leading supermarket brands with such high standards was the ideal partner for us to start supplying our products to a wider audience.” Paul Fallen, Director and Founder


Thistly Cross Cider

“At Thistly Cross Cider, our aim is just like the Co-operative’s: to have a presence in every postal area in Scotland.  We’ve been travelling all over the mainland and islands to visit stores and help promote the partnership.  Working with the Food and Drink Hub is allowing us to reach communities previously untouched by Thistly.” – Stevie Sedgewick, Key Account Manager


Knops Brewery

“From my point of view it has been great to get a listing in Waitrose for our core brands. It is encouraging to see a retailer such as Waitrose expanding their craft beer range and Food & Drink Hub has been invaluable in helping us through the process.” – Robert Knops, Founder and Owner


The Food and Drink Hub’s beer expert, Steve Wallace has retail and beer buying experience reaching 25+ years with Sainsbury’s, Waitrose & Tesco and is incredibly excited by the current craft beer movement in Scotland. 

“The craft beer scene in Scotland is absolutely thriving both in terms of number of breweries and the quality of liquid being produced.  The Scottish beer consumer wants to try the vast array of different styles of beers being brewed by both established and new breweries alike.  We are delighted to have worked in partnership with Waitrose, The Co-operative Group in Scotland and the Scottish brewing community to develop a range of beers that covers all of the beer styles. This has given customers over 100 new outlets across the country to buy into a terrific range of Scottish craft beers & cider. It’s also given many of the brewer’s access to new markets and we will be developing this further in the coming months.”

Co-op beer range edited.jpg


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