Wholesale food & drink distributor Skills

Producer

Product to retail process
  • National and regional buying knowledge
  • Working one to one to create a unique strategy
  • Price positioning
  • Legislation and producer rights
  • Retailer presentation best practice
  • Advice on cost effective distribution options
  • Meeting product, packaging and delivery requirements
  • Advice on managing and maintaining retailer relationships

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Research and Analysis
  • Market analysis
  • Gap analysis
  • Benchmarking competitors
  • Identifying existing and potential new markets
  • Identifying opportunities for growth

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Marketing
  • Developing an effective marketing plan
  • Ensuring effective use of marketing mix

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Sales
  • Sales strategy
  • Promotional Strategy

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Branding
  • New Product Development
  • Packaging and labelling solutions
  • On shelf appeal

Retailer

Category Management
  • Sourcing potential new suppliers and product ranges
  • Cross category buying knowledge
  • Regional and national buying experience
  • Identifying challenging ranges
  • Planograms and layouts
  • Range management
  • Regional and U.K. ranging

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Research and Analysis
  • Sourcing potential new suppliers and product ranges
  • Analysis to create category vision

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Promotion and Events
  • Promotional planning
  • Scheduling of in-store tastings

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Distribution Solutions
  • Finding solutions to challenges of distribution and availability
  • Warehousing of stock in BRC approved site
  • Consolidation of products and suppliers